Soba Studios

At Soba Studios, I managed the creative direction and social media presence for three distinct brands under one umbrella: Soba Studios, Soba Maternity, and Soba Grad. Each brand had its own audience and tone, so I built tailored content strategies and visual systems to differentiate them while keeping the overall identity cohesive.

I led art direction across campaigns, guided photoshoot concepts, and ensured every piece of content reflected a premium, editorial feel. Alongside strategy, I managed day-to-day social media operations including planning, scheduling, performance tracking, and community engagement.

I also directed a cross-functional team of video editors, graphic designers, and virtual assistants — overseeing workflows, approving creative assets, maintaining content calendars, and ensuring deadlines were consistently met. My role combined big-picture brand vision with structured execution to keep all three businesses growing with clarity and consistency.