Sinaport

Sinaport is a personal brand focused on feminine leadership, identity, and helping women build profitable personal brands online through authenticity and clarity.

As the Content Coordinator, I played a central role in shaping how the brand showed up digitally. I decided what content went live across platforms, ensuring every post aligned with Sinaport’s voice, positioning, and long-term strategy. I managed a team of video editors and content clippers, overseeing revisions, directing edits, and maintaining a consistent visual and narrative style.

I handled project management through Airtable, organizing content pipelines, tracking deliverables, coordinating deadlines, and ensuring smooth collaboration between all team members. Beyond coordination, I contributed strategically — identifying content pillars, refining messaging, optimizing performance based on insights, and helping scale the brand’s impact through intentional, structured content execution.