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Me:Vidual
Project type
Creative director
Location
germany
I Led brand strategy and creative direction for the AI-powered skincare brand Me:Vidual, built around minimalism and personalization.
Shaped the overall look and feel of the brand, from its visual identity to its tone of voice, making sure everything felt clinical but still warm and approachable.
Worked closely with designers, developers, and content teams to keep the brand consistent across packaging, website, and social media.
Guided packaging decisions using protective amber glass and directed clean, product-focused photography and digital layouts so the brand always felt refined and trustworthy.
Integrated AI into the brand experience in a thoughtful way, making personalization feel seamless rather than technical.
Also led influencer collaborations and partnerships to grow awareness while keeping the brand’s elevated, science-led identity intact.
